The problem
News paywalls have become ubiquitous, but this doesn’t match news consumption for many readers, or maximize revenue for news organizations. Seems we need a middleware application without a dog in the fight with respect to content, something to aggregate all the delivery applications and provide the integrations.
The Paywall Question
How many subscriptions does one really need? Do you find yourself being a paying subscriber to one or maybe two digital news sources. Do you suffer from paywall fatigue? Then a friend, family member, or colleague will send you a link to a fourth or fifth news source, but you hit a paywall and simply do not read that story and do not subscribe? Individual paywalls, by themselves, do not maximize revenue or readership.
The solution
Most people want to read articles from at least 5-6 premium news organizations every month but do not have the wallet or appetite to pay for all 6 individually. Instead they will be encouraged with Inkwallet to upgrade from paying for a single paywall, to paying a slightly higher amount spread across multiple publications.
Who will provide the solution?
Inkwallet.com provides online access to the world’s leading news organizations, and, initially, English language daily newspapers of record.
What is the user experience?
Inkwallet member websites and mobile apps look as they do now, except to read stories past the headline an Inkwallet login can be entered. The same Inkwallet login works seamlessly across all member sites. Users need to just log into their Inkwallet account once. The user experience will be as hassle free and friction-less as possible.
How is this different to Apple News+?
A fundamental flaw with News+ is that an app editor curates, shows limited content, and blocks much more rich native news organization apps and websites.